Done right, Facebook advertising can improve brand recognition, establish online credibility and generate greater traffic for your site. Here are 10 ways to help you achieve successful advertising campaign results:
Know your objective
Determine your reasons for Facebook advertising. Do you want to get new leads, improve conversion rates and sales or kill your site’s high bounce rates? This will help point you in the right direction.
New or old?
Do you have an existing site? Would you want to revamp that site or go for a new one entirely? Your site is your main marketing tool so you’ll need to carefully consider this decision.
Create relevant content
The best way to hook your audience and keep them engaged is to provide them with relevant content, says the Social Media Examiner. Know what matters to your customers. This will help you get better at delivering what they need.
Know your customers
When you get to the second stage of Facebook’s campaign structure, you’ll need to decide how your ad will run. That means you need to decide on several things: targeting, placement, budget and schedule. These will help you decide and build your ideal custom audience. Targeting your audience through demographics and interests options is one way to ensure effective campaign results.
Whether you want a new site or planning to use your old one, hiring the services of a digital marketing team to help you improve your Facebook Advertising campaigns is a must.
Go for a strategy
This is one of the benefits of hiring pros. You get help in putting together a marketing strategy that encompasses your ad campaign history, allowing for better consumer engagement.
Test multiple ads
Don’t stop at just one. Run multiple ads for your campaign. This will give you more accurate results.
Don’t expect your content to go viral in a day. Experienced and trustworthy digital marketing pros know that it takes hard work, time and the right combination of things to make content go viral.
Don’t kill the campaign
If you aren’t getting the results you want, that’s no reason to kill the campaign and start a new one. Try introducing new ads instead until you get the results you want.
Look for companies with a good reputation for providing clients with results that make a difference. That’s where we come in. At Conversion Buddha, we have a team of dedicated experts to help you turn your ad campaign efforts around.