Marketing automation for small and big businesses is proven to be highly effective, And it’s a huge player in marketing technology. One of the main parts to increase business conversion rates is your sales funnel. Optimizing it with these four marketing strategies can help leverage your business against the growing competition in your industry. 

Here are the four marketing automation strategies that you must implement to improve your sales funnels:

Lead Generation

Lead generation is crucial to expand your customer base and generate new leads. As a business owner, getting as many customers as you can is a must. To implement this strategy, make sure that all your call-to-action (CTA) is relevant, and your lead generation forms as simple as possible. These forms must effectively gather the data that you need that will encourage users to move on to the next step. 

Also, generate leads by offering something affordable but will deliver exceptional value to your customers. 

Email Marketing

Email marketing allows you to connect with your audience; it promotes your brand and increases sales. There are so many things that you can do with this automation strategy. Use email marketing to sell, share information, or tell a story. This type of marketing automation is a significant part of building an online sales funnel. 

To make email marketing work for your sales funnel, keep your messages as personal as possible. Use customer data to craft a personalized message. You’re going to need to create more than ten emails in advance and schedule to be triggered when a lead magnet is downloaded.

Another email marketing strategy is to segment your subscribers to ensure that all your email campaigns target the right audience. Segmenting your email lists will deliver improved revenue, leads, and transactions. 

Focus on brand alignment with email marketing and use soft selling techniques before asking for a sale.

Social Media Marketing

The main goal of marketing in social media is to spread brand awareness through targeted advertising. Social media platforms have automation tools to use for ads and engage with customers. Using social media for content marketing is a great way to draw more clients to sign up for a lead magnet. The most common social media automation is through the scheduling tool that allows businesses to post content automatically. 

Drip Campaigns

Drip campaigns are marketing automation that takes action based on the behavior of customers. It provides content that is tailored to each lead based on their behaviors. This type of automation for sales funnel is a win-win for businesses and customers because it’s all about what your customers want. What makes this marketing automation tool useful is it nurtures relationships with customers without direct contact. It can also help you build more trust and credibility over time. 

There are endless possibilities with marketing automation. Businesses must make the most out of these automation tools for their sales funnels. Keep in mind that the benefits that you can get from these automation strategies depend on your robustness. Use these four strategies to help multiply your conversion rates. If you’re looking for an ad management agency to deliver campaigns that result in conversions, traffic & engagement, get in touch with us today for a free consultation!