Google search rankings are some of the most important factors in determining the success of your business online. Whether you’re just starting out or looking to expand and improve your business’s online presence this year, here are some of our best tips for ranking higher on Google in 2018!
Know Your Current Rankings
Without knowledge of where you are in the current Google ranking for your field, you can’t determine how far you want to climb. Work with an SEO professional like those here at Conversion Buddha to determine where you are now and where you want to go. This will help you make a workable plan to get your site where you want it to be.
Focus on Content Quality
While there are many tips and tricks for getting higher Google rankings to be found online, the number one focus of your website should always be posting quality content. Regardless of how easy your content is to search, if it reads like a pointless advertisement or has no useful information for your consumer, they’re not likely to stick around on your site. Make their visit worthwhile by giving them entertaining, informative and practical content every time they land on your page.
Updates Should Take Priority
When a consumer does find your website, they should be able to access the most current, up-to-date information for your brand. This includes your current locations, contact information, pricing, scheduling and anything else that might be relevant to your goods or services. If you participate in regular events, shows or other scheduled items, be sure that these can be easily located so that local customers can find you when you’re nearby.
Be Worth Linking To
When optimizing a website for search engine queries, one of the first things most SEO professionals address is how worthy your website is for linking to. If higher-ranking sites and databases have you listed as a worthwhile read, you’ll see more traffic. Likewise, the links you provide your readers should be to reputable, high-ranking sources and should be checked regularly to ensure that the links are working and are directing traffic to the appropriate pages.
Know Your Audience and Continue to Cater to Them
The use of keywords is an important tactic in directing traffic to your website. Understanding exactly what your customers and potential clients are searching for will help you cater your site to their searches and yield better rankings and more resulting visits to your site. Ask us about how our many SEO services – such as keyword identification and tracking – can help you make 2018 the best year ever for both you and your satisfied customers!