Targeting Social Media Advertising for Plastic Surgeons
Plastic surgery is now commonplace. From coast-to-coast, people routinely have procedures that were formerly reserved for the rich and famous. When most people think of plastic surgery, they think of breast augmentation, liposuction, and other services provided by plastic surgeons such as Botox therapy. However, plastic surgery is a lot more than that. Plastic surgery is not a vanity project but can make a real difference in patients’ lives. There are many procedures that provide actual medical results and can alleviate a variety of conditions. For instance, abdominoplasty is linked to a reduction in back pain and urinary incontinence, while Botox is used to treat conditions such as him a facial spasm, postherpetic pain, and even migraines. The question for plastic surgery practices is how to reach people who don’t think of plastic surgery as an answer to their medical issues?
Hire the Right Specialist
In a busy practice, there may not be time to pay all that much attention to anything but the practice webpage. This lack of attention would be a serious misstep. Social media is increasingly popular, not just Facebook but platforms such as Twitter, Instagram, Snapchat, Facebook, and even Tumblr reach billions of people every day. Social media marketing for plastic surgeons doesn’t mean slapping before and after photos up on the web but using a nuanced approach to reach out to those who have never considered plastic surgery.
Just as plastic surgery is a specialty, successful Facebook ads management for plastic surgeons takes a team of specialists. The specialists at Howling Brands create effective ads and target them for the greatest impact. With catchy, actionable, and relatable ads we reach out and find patients for your practice in places you might not have thought to look. When you consider Facebook’s massive user base and how many people use Facebook daily – or even hourly – what possible reason could you have for not utilizing this exceptional resource?
Tell Them What They Need
Facebook advertising for plastic surgeons reaches people and influences them as they talk with friends, update their Facebook page, participate in groups, and in other ways spread their influence. A customer who has had a successful procedure is going to share that information, especially when plastic surgery is used to alleviate pain, correct a pre-existing medical condition, or when a procedure has helped a loved one. Plastic surgery can enhance confidence, self-esteem, ease chronic pain, and improve the patient’s quality of life. Making the case for plastic surgery means using expert web design, Facebook ads, and targeted campaigns among other approaches to achieve the desired level of communication.
The formula for online success is the same formula for success in the real world – hard work. Practices may not have their own in-house social media manager, but it does pay to hire an expert when it comes to plastic surgeons’ social media management. In social media management, one size does not fit all. Each social media platform has its key demographic that concern age, income, and gender. Targeting these demographics requires a degree of expertise normally not found in – for instance – someone’s child who uses social media. A professional approach to plastic surgeons’ social media marketing analyzes user basis, prepares ads, and targets those ads to user’s interests.
When it comes to advertising, Facebook is one of the premier venues. With over 2 billion active accounts a Facebook advertisement reaches more eyeballs than any other social media platform. Facebook ads allow advertisers to target people’s interests, and while many might express interest in breast augmentation, liposuction, or an eyebrow lift, there are many people who don’t know that plastic surgery can be used to alleviate chronic pain such as postherpetic pain, correct hemifacial spasm through microvascular nerve decompression, or ease back pain and urinary incontinence through abdominoplasty. So, you can see that social media marketing for plastic surgeons has a lot to offer both in ROI for the practice, and in help for patients dealing with chronic problems.
Talk to Us!
Increasing your practice’s conversions is our goal from click to satisfied patients, the goal of plastic surgeons social media marketing is to bring in more patients. Howling Brands is an expert in all aspects of online marketing, from building a terrific website to branding, to digital ad campaigns that work. Talk to us about what you need, and we can help you acomplish your practice’s goals.
At Howling Brands we have helped hundreds of clients across countless diverse industries to achieve their advertising and traffic goals. Let our experts tell other people about your expertise and win them over. Facebook ads management for plastic surgeons will reach the people that you want to reach.