It’s 2018 and keeping up to date with changes in the social media marketing landscape is essential if you want your business to stay on top of your competition. That said, here are top Facebook updates you can’t afford to miss:
Less public content
Facebook launched a new algorithm within the first month of the year. And many are scrambling about in the wake of the changes. The change in algorithm means Facebook users will now see less content from media outlets as well as businesses. That’s bad news for big brands and companies.
More organic content
By reducing material from media outlets, Facebook’s move is an attempt to curb instances wherein people simply read or react to a news article or piece. That, it seems, is less important than generating more positive interactions with friends and family. By crowding out material from media outlets, audiences are given more opportunities to interact with family and friends.
Good news for social influencers
Changes in Facebook’s algorithm, though, give a major advantage to social media influencers who will continue to rise as the number of their followers grow. This is a major shift, as Facebook is now one of the biggest distributors of news and online ads. The shift is seen as a response to the problems that Facebook has had in recent years over its relationship with the news industry. Facebook took the hit for not doing enough to prevent misinformation and fake news, Fortune reports.
The move to social now gives greater advantage to social media influencers. As a likely result, you can expect more and more businesses and brands to enter into influencer partnerships. With the right marketing strategy all while partnering up with the right influencers, businesses can get back on top.
If you’re running a business and want to make sure you make the most out of the changes in Facebook’s algorithm, it’s essential that you find the right marketing team to help you. That’s where we come in. At Conversion Buddha, we can help you turn you find the right influencer or turn you into one yourself. This will positively impact your sales and audience engagement. With a team of experienced, competent and dedicated digital marketing pros, we can help you build your business by leveraging social media marketing tactics and partnerships with the right influencers. Talk to us today and find out how we can improve your bottom line and ROI.