A recent article published here about hiring an SEO agency to drive traffic to your website caused quite a stir. Readers commented that they felt that the article was written in a negative light and suggested that we should stick to discussing how to select keywords and build my site around them. Others suggested that we hire an SEO agency (we ARE an SEO agency, btw) because they are experienced in these matters. While we are glad to offer up an honest opinion, the article got us thinking about SEO agencies’ advantages. 

SEO Agencies Has Keyword Research 

As part of their job, an SEO firm will conduct keyword research and competitor analysis for you. If you have a tight budget, you may not want to engage the services of an agency. However, we find that the best SEO companies do all the tedious work for you, and all you need to do is sign up for an account with them, create a marketing page, and begin to reap the benefits. Once you have built a strong online presence, you can focus on other aspects of digital marketing. If you don’t have the budget to hire an SEO agency, you can do your own keyword research and spend as much time as you like exploring the ins and outs of SEO.

SEO Agencies Have Up-To-Date Data Analytics 

One of the most useful benefits of hiring an SEO agency is the ability to tap into their analytics package. Most SEO firms provide both Google Analytics and Alexa analytics, which allow you to analyze visitor behavior and search engine rankings. You can get live traffic reports, bounce rates, and KPIs (keywords per click) which will help you analyze which keywords are effective, which content is creating the most traffic, and which keywords your competitors are bidding on. All this information will help you improve your website and your overall online presence.

The Benefits of Hiring an Agency 

If you hire an SEO firm, what else can you expect? First, you’ll be working with a team of experts who are more than just software designers. Real SEO professionals know how to use Google’s search optimization tools, such as the Advanced Page Analysis and Google Analytics. Real SEO professionals understand link building and other traditional SEO methods. Real SEO professionals understand how to optimize your website for the major search engines.

Most SEO firms to offer website design and development as part of your service. If your goal is to launch a highly optimized, search engine friendly website, then you need to hire the best company in the business. Unless you have experience in the digital marketing field, you’ll be relying on your agency’s design team to build your site from the ground up. The best company in the business will use industry-leading tools and methods to ensure your website gets the best possible search engine optimization.

Why Use a Professional SEO Agency? 

SEO is not something you should jump into. While there are certainly some fantastic free ways to get high search engine rankings, many companies charge a nominal fee to work with their programs. In many cases, the return on investment (ROI) is greater than the cost of using their programs. So, before you hire a company, take the time to look at their track record and ask for a full audit of their statistics.

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